Scentbird x I Know What You Did Last Summer
Scentbird’s partnership with Sony Pictures for the 2025 release of I Know What You Did Last Summer is an example of how film marketing continues to evolve. By offering a fragrance set and a Scent-Along screening, the collaboration taps into the growing trend of immersive, sensory engagement. Immersive Marketing: The New Norm? Scentbird’s unique approach […]
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